KEEP YOUR QUALITY HIGH
Depending on the price of your product there is an expectation of a certain level of quality from the marketplace. Stay consistent in the quality of your goods or services. People will go back to what they know they can count on, don’t let them down.
Provide incentives for consumers to return to your company instead of the competition. Create programs that reward loyalty to your brand. Consider giving insider access, special status and other non-monetary driven incentives. Everyone wants something that can not simply be purchased, provide some privileges and create some cache!
How much does the first repeat purchase mean to you, how much do you value the third transaction and is it worth losing the fourth potential deal to a competitor? The answer is that customer loyalty is invaluable and no, you don’t want to lose them to the competition. Create a plan to give a percentage of loyal customers’ cumulative spending back to the consumer in some way. Whether it is through phased in discounts, complimentary shipping, gifts with purchase, or if a bonus service, always find a way to create added value.
SHOW THEM YOUR APPRECIATION
So often companies forget to say a simple Thank You for your business. Wish your clients Happy Birthday, Happy Holidays and a great New Year. It may sound unnecessary, but customers in every industry want to feel that you care about them outside of your business transactions with them.