A BLAST FROM THE PAST, IS BROUGHT BACK TO LIFE.
Rocket Racing Wheels produces some of the finest vintage and hot rod wheels in the market.
After purchasing the rights to use the brand name Rocket Wheels, founder David Coker contacted us to develop his new brand.
We began by researching the nostalgic Hot Rod era and found many cool cars. The graphics and brand identity though were bland.
We knew we wanted a vintage look, but also wanted it to feel sexy and modern.
After several rough drafts, the new Rocket Racing Wheels logo was born.
We then took the style of the logo and created their corporate ID and slogan.
From there, we designed their print collateral and finished it off with digital ads and their website.
At the end, it was all worth it. Rocket Racing Wheels sports a classic look that is reminiscent of the 1960's pin up era with a modern twist.
product pages feature multiple wheel images with links to vehicle images
customer gallery pages feature rocket racing wheels with Links to product pages
"We wanted to showcase customer vehicles with actual rocket racing wheel products and then allow them to share it with their friends. This allowed our brand to go viral while bringing new customers in through social media traffic to the website."